Visual Design [BA(Hons)]

In addition to working with technical images, today’s graphic designers also take into account the look and sensations of the project, fully aware of the message they want to communicate to the public; The visual designers consider the vision of the creative process at 360 degrees. This three-year course analyzes communication in visual design, working on innovative ideas in the fields of graphic design and new media for all sectors of creativity. Through the study of a complex mix of technical design skills regarding the most important areas of digital software, drawing and design elements of typography and lettering, but also color, printing, layout

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    Overview

    In addition to working with technical images, today’s graphic designers also take into account the look and sensations of the project, fully aware of the message they want to communicate to the public; The visual designers consider the vision of the creative process at 360 degrees. This three-year course analyzes communication in visual design, working on innovative ideas in the fields of graphic design and new media for all sectors of creativity. Through the study of a complex mix of technical design skills regarding the most important areas of digital software, drawing and design elements of typography and lettering, but also color, printing, layout composition and visual hierarchies, packaging and signage, participants will also address the theories of perception and Gestalt , contemporary realities and socio-cultural scenarios, creating meaningful projects in a world full of technology and emotions. They will learn how to communicate through the visual language and narrative of stories , including videos and new media ( web design, blogs, social platforms), focusing on visual communication as a strategic lever; thus creating a new approach to brand identity, sequential imagery in advertising or generating innovative ideas for print and online magazines. Through the study of marketing strategies, communication methodologies, cultural anthropology and media techniques, participants will learn how to give voice to a company, product or service in a balanced and functional way, applying solutions of creative marketing, in order to sell or promote products or ideas through design. They will understand the importance of researching and selecting a unique and recognizable style for different customers and brands to support brand identity and communicate a message. Video analysis ,animations , interactions and moving graphics are fundamental in the current visual scenario.

    Video is a powerful tool that can transform the aesthetic codes of a brand or company, creating a strong visual identity, determining the success of a product or service, expanding the influence of the brand and centering its position on the internal market or company. Participants will experiment with projects that belong to the ‘real world’, operating in a professional environment thanks to the collaboration with companies in the sector in search of original and innovative contributions. Throughout the duration of the project, they will receive feedback and guidance from companies, while communication techniques will offer a professional approach to negotiating and presenting ideas to clients. The year-end exhibition event will offer participants the opportunity to show their work and create connections with important players and journalists in the sector, having acquired at the end of the course the necessary skills to pursue a successful career in visual design.

     

    Career

     

    • Graphic designer for publishing (editorial)
    • Graphic designer for packaging and branding
    • Artistic director for advertising agencies
    • Visual designer for trade fairs and corporate design
    • Visual designer for digital, interactive and web communication
    University

    Marangoni Fashion Institute – Italy

    1 review for Visual Design [BA(Hons)]

    1. Lara Jouravy

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